Accelerate your digital transformation and grow your business with customized technology solutions
Digital transformation and grow your business:
Technology solutions are one of the best tools when it comes to scaling your business, expanding into new markets, or acquiring more new customers. With technologies such as artificial intelligence, big data, and cloud-based applications, there are endless opportunities for innovation across organizations and industries. Companies around the world are developing business applications to provide better services and products to their customers. It’s important to embrace this change and make technology an integral part of your growth strategy.
Outdated technology and problematic websites can cause many problems. Sometimes it’s a simple human error that can be prevented with the right tools and infrastructure. Technology can be one of the drivers of your business, but it can hold you back if you can’t adapt to changing business.
So did the Euromaster. The company is a leading multi-service automotive supplier and part of the Michelin Group. They were looking for a new B2B e-commerce platform for corporate customers, dealers, franchisees and partners in Sweden and Finland. To meet peak demand, traditional solution teams would have had to spend thousands of hours manually performing tedious tasks across disparate systems. Sales and customer service costs skyrocketed, and an outdated system needed to be replaced quickly. Multiple business processes and systems had to be integrated into a modern web platform and fully integrated with third-party systems to properly streamline sales, fulfillment, and billing.
Using technologies such as Laravel, Euromaster has created a primary tool for its sales and finance departments to calculate complex discounts, billing, and document circulation. The new platform will help you deliver superior customer service and take the manual work and frustration out of your workforce. In the 2021 high season, Euromaster’s sales increased by more than 41% year-on-year. Also, in the two years since the platform was launched, Euromaster has saved him €200,000 just by automating the process. According to projections, the entire cost of the project will be written off by the end of 2022.
This shows how important technology is to businesses. It can dramatically change the way a company operates and can dictate or hinder its success. While this is not always the case with many SaaS and third-party tools, it is important to focus on advanced digital products that are tailored to the needs of your business and the needs of your specific line of business or industry. It is important.
Project management solution: A project by definition is the application of knowledge, skills, tools, and techniques to project activities to meet project requirements.
Project management software helps you track your processes, tasks, and goals to ensure you’re on schedule.
In other words, the purpose of project management is to plan and manage projects for the successful completion of listed goals and deliverables. This includes identifying and managing risks, prudent resource management, intelligent budgeting, and clear communication between multiple teams and stakeholders.
Project management software tools help you identify problems and organize business responsibilities.
3 Project Management Tools:
- Asana: One of the most popular project management applications. Asana is a project management solution for small and large organizations to track and collaborate on project flow. We use Asana internally and love the user-friendly interface. Asana’s basic free plan includes all the core task management features you need, including task import, member assignment, due dates, Kanban and list views, basic search, and more. Best of all, the free plan supports teams of up to 15 users. If you’re looking for more robust features like task dependencies, start dates, custom templates, milestones, custom fields, and more, check out Asana’s premium plans starting at just $9.99/month.
- Torello: Acquired by Atlassian in 2017, Trello gives teams an intuitive and visual way to collaborate without missing details. Trello brings together a wealth of project management and collaboration features to ensure a private channel for employees to communicate, track updates, and discuss projects in real time. Trello’s free plan offers unlimited personal boards, cards, and lists with 10 team boards, easy task automation, and two-factor authentication for added security. At $9.99/month, Trello’s Business Class plan comes with advanced automation, custom fields, 250MB of attachments, and advanced management features.
- Wrike: For an established team of 20+ people with a modest project management budget, Wrike may be the perfect management tool, providing enterprise-level security and scalability. Workflows with Gantt charts, calendars, workload views for resource management, custom dashboards, and automatic assignment based on task status. Wrike enables effective collaboration between internal and remote workers with an easy-to-use interface, straightforward features, and built-in time tracking. You can ensure your team always delivers on time. Wrike is a recognized leader in project management for creative teams. Keep your internal teams, external creative agencies, and clients happy and on the same page with Wrike’s award-winning software for creative teams.
Below are underutilized ways companies are reaching new customers using both “brand new” and “old” technology:
Automate your social media posts:
Social media robotization can ameliorate client reach and retention. Plus, you can automate new product releases across all connected platforms. The utmost of the time, you just need to modernize your website and let the technology do the rest. – Mohit Mittal, Chegg Inc. Promote the searing ways you formerly used.
Cybersecurity is a commodity we all want and need, but it isn’t always used by businesses as a crucial differentiator. business, as well as assure consumers and seize openings to attract new guests. Example- Renee Tarun, Fortinet.
Epitomize your dispatch marketing:
One way companies are using technology to reach new guests is through substantiated dispatch marketing. Dispatch marketing remains important, especially when using substantiated parameters similar to position and interests. Automate your marketing channel to help implicit guests not only understand what your product does, but buy it hassle- free. Example- Swathi Young, TechNotch results.
Influence your LinkedIn reach:
LinkedIn, especially the decoration and deals tar performances, has evolved from a place to store resumes to a communication and content platform. The maturity of guests are there, checking news feeds in addition to requesting connections. Using posts to pitch to implicit guests is a veritably time- and cost-effective way to open doors to new business. Example- Michael Grau, Altman Solon.
The “wow” factors of AR:
For a long time, I believed stoked reality was underutilized. This is a great way to attract and produce the” wow” factor. It can be used for everything from showing guests what new cabinetwork looks like in their homes to bedding plates that spark his AR app for shows and trade shows. There are numerous ways to use AR technology to get people talking about your product or service. Example- Dotsquares LLC, Bankim Chandra.
Borrow organic marketing across multiple channels:
We live in an age of hyperactive- digital connectivity and everyone is online. Using organic marketing to spread your brand story and pledge online is frequently underutilized. Strategic trouble across your organic channels – social media, press services, app stores, and unique content – can help you reach your guests in more dramatic and meaningful ways. Example- Michael Bahner, Edison.
Support for intra-community communication:
One cheap and underutilized feature I recommend is intra-community communication. You can use something as cheap as a Discord server to drive community growth and engagement. Ultimately, a strong community communicating within the ecosystem creates brand ambassadors who echo their messages on social media. As your brand message spreads, so does your user base. Example- Nicholas Domnisch, EE Solutions.
Join niche online communities:
Promote your brand across social media networks and join other communities to grow your brand community. Participating in niche question-based forums is very important. Establish yourself as a leader in your industry by simply answering questions about your brand. It can also help you find more valuable connections and attract new potential customers. Example- Limited to Serge Matei and Indexsoft.
Buy facebook ads:
Facebook ads should be used by all tech companies, regardless of budget. Facebook Ads allow you to fully customize your target audience and target them by their interests. This technology also allows you to optimize your cost-per-click. Example- David Astoria, Planos.
Add chatbot:
Chatbots average $50-$200 per month and drive more than 3x more contact form and email conversions. This data-driven hack can look for non-optimized websites and texts to interact with and target potential customers. Make your flows conversational and design-focused with an easy-to-use chatbot builder that lets you customize responses based on user clicks. Example-Iman Bashir, Craftly.AI.
See ready-made solutions:
The future of enterprise technology lies in using off-the-shelf solutions and vendor widgets that best fit your organization’s unique customer engagement needs. Don’t be fooled by do-it-yourself data analytics and AI’s paltry price. The hidden costs of trial and error and consistently inaccurate results quickly add up to unexpected financial, labor, and time costs. Example- Jim McHugh, Mperativ.
Register for the Remote Usability Testing Service:
Invest in a subscription for a remote usability testing solution. Many of these services are very affordable and have pools of subscribers that are quick and easy to recruit. The best way to reach new customers sustainably is to truly understand your own experience. This insight allows us to develop capabilities that address key customer needs and increase market share. Example- Kevin Philpott, Cake Insurance.
Reach your podcast listeners:
Promote it on your podcast. With so many topics on so many topics, some are most likely based on their target audience. Example- David Moyes, Consultancy Decisions.
Build a culture of open communication:
Finally, you need to make sure you have the communication skills your business needs to succeed. Looking back, most of us have probably worked for companies with fragmented digital cultures. Was it fun? Probably not.
This is a common problem in startups and growing companies, where departments are sealed, everyone is too busy just focusing on the task at hand, and most of the time employees are left wondering what is going on in other departments. I don’t know if Customer support, sales, marketing, and leadership teams seem to be on different wavelengths. When critical information is not shared across departments, these silos hinder productivity, stifle growth, and ultimately lead to employee withdrawal, mistrust, and reduced confidence in the company’s direction. It can create a divided culture.
Establishing a transparent workplace by practicing open and clear communication between departments creates trust and solidarity, builds trust, and engages employees in a “we” to “you” attitude. Separate departments are coordinated.
Practicing collaborative leadership aims to pull managers, leaders, and employees out of silos to work together and share information in an organized manner, so everyone takes ownership of the entire organization.
Finding the Right Technology Partner:
Leveraging rapid digital transformation and technology to grow your business is no small feat. That’s why it’s so important to work with an agency who can help you plan, develop and implement individual solutions that consider both your company’s needs and your customers’ needs.
The importance of the discovery stage:
A key part of this is the discovery phase at the beginning of every project. If the agency you work with doesn’t have a discovery phase, that’s cause for concern.If they don’t know your business, how can they tackle your challenge? This phase is critical to understanding the needs and goals of the business and gaining a deep understanding of the business and its customers.
This phase typically includes workshops, discussions, and brainstorming sessions with various internal stakeholders and agency teams. This ensures that the professionals we hire have all the tools they need to make recommendations and come up with ideas for using and implementing technology for business success.
Find a responsible partner:
It’s important that the partners you work with are more than just contractors. After all, you hired them for their expertise and skill. Just doing a task without your input doesn’t get you your money’s worth. Find an agency that takes ownership and comes up with the best ideas for your company’s specific needs.
Finding such partners can be difficult, but their case studies can give you clues as to how they approach projects. If your agency has a discovery phase and case studies show impact on your project, you’re definitely looking at a strong competitor. Instead of just jumping in and getting to work, it’s important to look to case studies for information on whether the agency advised on the project.
Implement appropriate business technology tools
The number of options when it comes to technology is overwhelming, but the key to success lies in implementing the right business technology tools for your unique needs.
If you want to increase customer retention, look for tools that enable your team to deliver better, faster customer service and quality products. A huge investment in the latest and greatest customer acquisition software can certainly help your business in other ways, but it won’t move the needle when it comes to customer retention. Choosing the right technology is important.