Leveraging technology for growth in startups: 

Businesses in today’s world must leverage technology for business success. As customer needs change, organizations are adopting new technologies to gain competitive advantage and deliver more personalized experiences. Most, if not all, successful companies streamline their day-to-day operations through CMS, CRM, and related systems to increase ROI and sales. An effective IT strategy is no longer just about positive business impact. Achieving long-term goals, satisfying customers, and driving scalable growth is critical. In fact, a recent study by research firm Gartner Inc. predicts that IT spending will reach $3.9 trillion by 2021. As the pandemic continues to drive digital transformation in nearly every industry, it’s critical to optimize your digital strategy now to stay ahead of the competition.

Leverage technology to drive business growth and increase revenue through next-level user experience.

One of the biggest consumer trends for 2022, he said, is the ever-increasing need for personalized and customized experiences. Potential customers are no longer satisfied with one-size-fits-all products and services. They choose companies that offer more, such as customized products and customer journeys. Implementing the right tools can meet both the customer’s needs and the business’s needs.

The ultimate goal of every business is to increase sales, acquire new customers, and retain existing customers. One of the best ways to leverage technology is to enhance your existing infrastructure and automate processes like email marketing to better engage with your audience.

As a business owner, you’ve likely identified bottlenecks in a user’s journey on her website, web, or mobile application. Once you have that, you can think of possible solutions. With long-term business success in mind, we encourage you to consult with an experienced development agency to help you choose the right technology and implement your solution. While you can easily implement first aid with your in-house team, there are great benefits to thinking further ahead and developing products that can support your strategy. One of the best areas where new technology can be used to improve is marketing and user experience. Many companies face the problem that their CMS (content management system) is not good enough to scale quickly and attract many new users. This could be due to system performance or lack of features important to the business or consumer.

 

One of Frontkom’s customers, Expander, had this problem on their website. Originally he built this site on WordPress in 2012, but it wasn’t suitable for modern business. It wasn’t mobile friendly and didn’t support marketing efforts. They decided to invest and develop a new, redesigned website. Since launching the site, conversion rates have increased by 20% and the project has been a huge success, showing just how much the right technology and design can impact business growth.

 

What are the benefits of using technology to grow your business?

 

• Agility: Various innovations and trends are constantly evolving, making it imperative for businesses to remain agile and up-to-date in order to maintain and grow their competitive advantage. Agile business models generate more revenue compared to non-agile business models. 

 

• Decision Making: This technology enables the mining of large amounts of real-time data. Companies with access to accurate and effective data are growing 35% faster each year. Real-time data helps you make informed business decisions, contributing to continuous improvement and business growth. 

 

• More Profits: Smart investment in technology is key to driving business growth. The integration of new technologies automates many business processes such as accounting, customer service, communications, and marketing. This allows your team to focus on strategies that drive business growth.

 

• Enhanced Security: The cyber threat landscape for businesses is evolving rapidly, as are security defense software solutions and security methods to protect your business from hackers and malicious cyber profiteers. From antivirus to firewalls to digitally connected security systems, digital protection is constantly evolving to protect your team from unexpected incidents that can be dangerous to your business.

 

Technology that drives business growth: Whether B2B or B2C, the technologies, software and applications you use can create a powerful foundation to propel your business forward or become a parasite that unlocks the full potential of your business and your people.

 

Optimize business processes and improve productivity using the latest technology

Another area where technology can support growth is streamlining processes and routines. For many businesses, large and small, this can be a key concern that needs improvement. As your business grows, you and your team may spend more time on repetitive tasks and require many third-party tools to support your day-to-day operations. Of course, it’s perfectly fine until these tools are no longer enough.

As a growing company, we need to consider implementing custom applications to aid in project management and overall business performance. For example, as more employees work remotely, they need new ways to digitally structure their work to avoid productivity losses.

One of our partners, Leroy Merlin, was struggling with this problem on his intranet. Their current solution wasn’t good enough and was getting too expensive. They originally wanted to move their intranet from his SharePoint to Google Workspace. However, after workshops and discussions, Leroy Merlin decided it was better to invest in a bespoke intranet that could support long-term growth. Thanks to the new solution, Leroy Merlin Communications now gains data-driven insights into how the company’s employees communicate, collaborate and interact with each other. This helps employees further optimize their work and ultimately save the company money.

 

If there is one class of technology tools that businesses are more interested in than anything else, it might be the tools and services they use to find, attract, and acquire new customers. From CRMs to SEO boosters (and everything in between), there are certainly a lot of these out there. But sometimes you need to make better use of the tools you already have.

Customer relationship management technology(CRM)

A CRM solution can have a very positive impact on almost every aspect of business operations. Implementing an effective CRM strategy is essential for today’s growth. Customers always prefer timely responses as well as personalized communications.

A CRM helps you understand your prospects and customers and create the scalable, one-to-one, and personalized experiences your buyers want.

 

Benefits of CRM for your business

Outbound and inbound call tracking, CRM technology helps businesses track calls and route calls related to different products to the right agents. CRM helps customer success managers and reps prioritize and log calls, saving time throughout the year. A CRM helps you understand your customers and meet their needs. Understanding customer preferences, preferences and buying habits and providing services and products accordingly can increase customer retention and business value. Many CRMs offer workflow and marketing automation to improve prospects and customer journeys through deep integrations. This allows you to delight your customers with a more personalized experience and take prospects from first contact to signed contract in one go. This was not possible ten years ago.

While CRMs vary by use case and industry, here are her three major players to look out for first when looking for a CRM. 

 

Active Campaign: ActiveCampaign is a priced marketing platform that small businesses will love.

ActiveCampaign Plus Edition starts at $49/month for up to 25 users. It also has CRM features such as unlimited email sending, contacts, accounts and deal management. Built-in marketing and sales automation features an easy-to-use and intuitive interface, contact and lead scoring, deep data integration with over 250 of the most popular apps, plus Zapier, SMS marketing, and conditional content. 

It’s one of the most feature-rich customer relationship marketing tools with advanced marketing automation features. Best of all, his one package bundles everything to help you get the hypergrowth you need without breaking the bank.

If you compare the features of ActiveCampaign and Hubspot, you’ll find that you get equivalent features for 1,000 contacts and save $750/month. And if you need live support, we’re happy to let you know that a live chat representative will be available within minutes.

 

Hubspot: Known for powering inbound marketing, Hubspot offers a 100 free CRM with a contact limit of 1 million records. It has utmost of the introductory features an SMB needs to keep up with prospects and guests, includingB. Manage connections, companies, deals, and track website exertion, manage tasks and conditioning.

Hubspot’s free marketing mecca supports pop- up forms, external form shadowing,2000 dispatcher sends per month, limited announcement operation, live converse, and crucial reporting features.

 Still, you can start with the free interpretation of HubSpot, If you are incipient or do not have a well- resourced and established digital marketing strategy.

 Still, utmost associations want HubSpot’s Professional Marketing Hub, which starts at$ 800/ month. While their free CRM will get you traveling down the right path, if you actually want to grow your business by aligning deals and marketing, you’ll find that the cost of connections after the first,1000 may gauge outside of your planned budget. 

 

Salesforce Deals pall: Salesforce dominates the worldwide CRM request with 19.5 request share, standing out among other options thanks to its high customizability, principally measureless integration openings, multitudinous apps and add- ons available and regularly released upgrades and inventions.

 While it is a great platform overall, be cautioned that the prices can snappily increase if you need specific features. Salesforce rudiments starts at just$ 25 per stoner per month furnishing your platoon with the introductory like account, contact, lead and occasion operation, dispatch integrations with Gmail and Outlook, and a mobile app to support your platoon on the go.

Still, if you bear a full- featured CRM with integrations and more advanced administration features, you’ll need Salesforce s Professional edition at$75.00 per month to effectively support small to mean deployments in Deals pall.

Use these top 7 ways to stay ahead of the game with the right business technology. 

• Workflow automation: Human workers make human mistakes. Fortunately, by automating repetitive processes, businesses can reduce the risk of human error and increase efficiency. Workflow automation improves overall productivity, frees employees to focus on more important initiatives and ideas, and automates systems to handle repetitive tasks. 

• Real-time data analysis: Most businesses today collect massive amounts of consumer data all the time, but their efforts are wasted if they can’t organize and extract actionable insights. There are many technical tools that automate this process, so you can make more data-driven decisions. For example, brick-and-mortar businesses can use location analytics technology that compiles demographic and traffic pattern data to identify ideal future business locations.

• Improving cybersecurity: According to a 2020 study by Cybersecurity Ventures, the global economy will lose $6 trillion to cyberattacks by the end of 2021. This makes cybercrime one of the greatest threats facing businesses today. Fortunately, IT security has grown exponentially in recent years, evolving to protect critical business tools, collaboration apps, and customer data. This can include firewalls, anti-malware software, reliable VPNs, and password managers to enhance your security and help you get through your day-to-day tasks quickly and securely.

• Cloud Migration: By moving mobile, web, or desktop-based applications to the cloud, employees can access these applications anytime, anywhere. All you need is an internet connection. Moving to the cloud not only facilitates better collaboration and easier access to critical business applications, it also enables organizations to scale easily and quickly as their operational and data storage needs change.

• Data visualization: A record can look like a foreign language. Fortunately, modern data visualization tools take large amounts of raw data and extract patterns with actionable insights. For example, a national retailer might look at a heat map of customers by geometric location and determine that they never order enough shirts in a particular market and always have pants left over. I have. Knowing this, we can send more shirts and fewer pants to a given area, resulting in more sales and less waste.

• Project management: Project management software is used to track the progress of various teams, individuals, or projects and ensure that everyone involved has a complete view of their progress. If you have a team working on quarterly campaigns for your top clients, you can use a project management tool with a Gantt chart to view both the overall schedule and each task. This helps move large projects forward, meet deadlines, and hold individuals accountable for tasks.

• Collaboration App: With the majority of the workforce now working remotely, employees need ways to connect with their managers, colleagues, and customers. Without it, it’s hard for them to stay engaged, stay motivated, and work towards their business goals. Tools like Slack help bring all your business communications together in one convenient platform. Slack channels keep your internal team organized with a centralized area for conversation and file sharing. Slack Connect enables collaboration with teams at other companies and makes it easier to stay connected with external partners.